He's a nightmare
Bozo spent 22 years working in the financial markets. The Bozo pseudonym was invented in Dubai in 1989 when his commentaries on the developing situation in Kuwait came to prominence. In reality he was probably more respected for the Christmas Quiz than his insights into the market. He managed to parlay mediocrity into a 22 year career, which is quite an achievement, and he managed not to destroy the savings of any old ladies.
After an interlude studying business and working as a consultant for a hideous US software firm he jacked it all in to go yacht racing. Thanks to that and a very expensive divorce he came back from the caribbean with negative net worth (really -after 22 years in the markets!! what an IDIOT!) and started the business which clings on to life to this day.
There are many activities, and at least 2 of the world's top 100 brands have used his services. What all these activities have in common is they involve helping ordinary people communicate to other people in ways that change behaviour (and create bottom line benefits) He has always been passionate about telling stories, but he credits John Simmons and Seth Godin with focusing his passion. look them up, they are both a great read.