We are a funny country - or maybe we are a funny species.
Let me give some contextual examples as background.
Do you remember Hunter and Purchase, exhausted mentally and physically - and apologising in tears to the country that they only got Silver?
Do you remember Rebecca Adlington tearfully saying she felt she had let everyone down when she got bronze and not Gold?
(Let us not mention the millionaire soccer playings limping out as usual with no apology at all)
Do you remember Tom Daley ecstatic about his Bronze - even though he had Gold from the world championships and he himself and the country both had higher expectations.
Tom was happy... not sad .. and not apologetic. And I believe rightly so. "Diving is such an on-the-day sport" he said. "All you can do is your best on the day and hope that the years of training get rewarded with a medal."
How mature! He came 16th in the opening phase and barely qualified for the semi-final. But, David Boudia - who won the Gold - had come 18th and qualified dead last for the semi! It is indeed an on-the-day sport. And Tom had every right to be happy - and in my view so did Becca and Hunter/Purchase - and the four rowing boys who missed Gold by 0.2 seconds.
Ok, I hear you cry, enough context, what's your point?
Well shortly after the Games I heard that David Cameron had said we needed a new focus on competitive sport in schools and an end to the "prizes for all" philosophy.
And I agree with him.
Then, on Tuesday I was at a meeting with a client in which we discussed a performance and reward project I did a year or two back for a major global blue-chip employing over a hundred thousand people. This project had as its challenge (and it was a big challenge) the task of moving middle management away from rewarding people for how hard they tried or how hard they worked and instead rewarding them for what they achieved.
All of this comes together in my mind. Because medals for all is wrong.
I know why many people like it. They don't like that the poor geeky kid who is rubbish at football and cannot run or swim for toffee always comes last and gets jeered at by his compatriots. Well for a start let us acknowledge that this is two separate problems. The problem of kids jeering at- and being cruel to- one another hasn't been solved in many thousands of years of recorded civilisation - and you aren't going to solve it by giving the kids who run slow prizes. The second problem is that (in my experience at least) most kids/people are actually good at some sort of sport - but there isn't enough sport diversity in schools to find out what the geeky kid is good at. You may say that sports clubs abound - but if he has never seen a squash court - who decides to go to a squash club?
The BBC (as Bozo has bemoaned) along with the other media have placed athletics at the pinnacle of Olympic endeavour - and let us face some facts - 65 UK medals - 8 of them from athletics. Sport is bigger than running jumping and throwing - and it is certainly bigger than premiership football - but that is another blog altogether.
And, you ask, what has all this got to do with performance and reward? What is the link between poor reward strategies and giving geeky kids medals for coming last?
Well first - the major selling point of prizes-for-all is that people believe (and rightly so I think) the old saying that: "It doesn't matter if you win or lose, so long as you tried your best!".
But - if someone comes last - or second last - or even fourth - how do you know they tried their best? How? Given human ability to game and con any system ever devised - one of the easier challenges is not bothering to come better than last - and not trying at all - especially when the reward for last is the same as the reward for first!
Companies that like low differentiated pay - and low differentiated bonuses and equal rewards for all employees in the spirit of "fairness" are of course just being UNFAIR to the people who achieve the most. If 20% of your people produce 80% of your value (and Pareto seems to work in most instances) is it fair to pair those 20% the same as the others? Really?
Bill Shankley once said "If it doesn't matter if you win or lose, how come we keep score?"
You see in Sport and business both we need to reward people who are doing their best - but to know they are doing their best we need to measure their performance.
Tom Daley provides us with a good example. Scoring over 500 in a diving competition is considered good. Its about 83.33 points per dive. 9 of the 12 finalists managed that. I am led to believe that Tom's 557 points would win a lot of competitions quite handily. The winner - was we have noted - came 18th and barely scraped into the semi. The fact was that Tom was brilliant on the day - and two blokes were more brilliant. Tom was worthy of his Bronze - worthy of being happy - and worthy of being judged to have done all he could on the day. Certainly worthy of being called successful. If you had asked Victor Minibaev ahead of the tournament if he would take a place in the final and 527 points - he would have said yes - and he placed fourth! I hope no one is Russia thinks Victor failed (If he was Australian he would have been run out of town).
You see the point is we know by measurement that Tom performed well. His reward was well earned.
There was British bloke who came last in the 800m race that saw a new world record. His time was both his personal best - and the fourth fastest time ever by a Brit AND would have won the last 3 Olympic 800m finals! Does anyone think Andrew Osagie was a failure? He did his best - prove-ably - by measurement and by historical analysis - and his reward? Nothing. Nada. Niente. That is the harshness of sport.
Actually there may be one member of the British media who thought Andrew was a failure. She interviewed Ben Ainslie and asked if Britain's 1 Gold and 4 silvers at sailing were a failure!! How dim.
The thing is - you cannot give prizes to all (nor yet bonuses). You have to reward success. And, you have to be measuring things to know if someone is trying their best/improving/achieving.
Prizes for all do not work. Because it encourages people not to try at all.
And, frankly - if you can discourage your staff from working very very hard whilst achieving nothing of value - well that is a good idea too.
So what is all this about?
Well no matter how well Andrew Osagie ran - he didn't get rewarded - and he shouldn't. Was he a failure? No. Should he get a medal? No.
And there are many people in your organisation who fit that profile. It's sad but true.
Because if you reward Andrew for doing his best - well the point of achieving excellence - and the incentive to do it - will be lost to your organisation forever.
So ask yourselves:
- do I measure?
- Do I measure the right things?
- Do I measure honestly and realistically?
- And does my pay and bonus scheme reflect a desire to build a culture that values achievement and success?
I wrote last week about how heartbreaking it was for fourth placed Elizabeth Simmonds. We can measure that she didn't fail - but the system is clear - you need third to get the medal - the system is clear and transparent. She got the right reward.
Is your reward system as clear and transparent as that? You may have such good measures in place that you can give "medals" to your foruth - or even tenth - place finishers - but if your reward system gives bonuses for people for turning up, doing their day job - and maybe staying late a few times - without measuring what they actually achieve - you have got it wrong - and will be unfair to your most productive people -and drive a culture of mediocrity through your firm. The harsh realities of how UK Sport has funded different disciplines based on success has accurately reflected the harshness of global elite sport - and has driven a culture of excellence through some disciplines that have produced shiny medal results for all to see.
If they respond in a "soft" way to the performance of UK Swimming against expectation -I predict it will have negative repercussions for the culture of excellence. I it heard loud and clear when former US Olympic champ and World record holder Michael Johnson said on Gabby Logan's show "the most refreshing thing I have seen this time - in all the years of working for the BBC is that the culture of rewarding mediocrity has gone."
...............
Now... there is PS/Aside/Coda to this involving banking...
You see proponents of Bill Shankley's view abound in investment banks and use it to justify their own bonus strategies. But banking isn't a game of football. Paying a man £5 million for buying a load of sub-prime mortgages that make money by the end of the year isn't the same as giving a winners medal to people who win the cup final.
Because nothing you did to win the cup final last year carries a risk over into this year. But as we all know - those sub-prime mortgages became both unsellable and worthless. They generated billions in losses. But the man who bought them still has £5 million in the bank doesn't he?
You see the final whistle is a good time to measure who won the cup final. The final whistle of the final game is a good time to measure who won the Premiership. The winner crossing the finish line is a good time to measure who won the 800m. After the 6th dive seems a good time to measure who won the diving.
But is the end of the financial year really a good time to measure who should get paid what in banking? When the evidence that asset values can go from 100 to 0 as quickly as we saw in 2007-2008? Is mark-to-market as sound a concept as you think? (especially when market measures like LIBO are discredited and rig-able)??
Reward success - all in favour - reward extravagant success extravagantly - all in favour.
But please, please, please let us measure the right things, measure them honestly and measure them realistically.
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